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Text in beige font reads: "The Creative Twin" on a white background.

We are a team that thrives on collaboration, crafting compelling brand stories, and bringing
together diverse talents to deliver content that resonates, inspires, and entertains.

Video

A group of young dancers in athletic outfits stand confidently under stage lighting, with "Redefining Our Future" text displayed.
Two people embracing with the text overlay: "told by the artists WHO INSPIRED THEM.
A blue truck parked in front of a house with the text "Lifetime: The Most New Movies Every Weekend" overlayed.
Two people move furniture into garages, with the text "Lifetime: The Most New Movies Every Weekend" overlaid.
Man standing in kitchen with Lifetime logo; text reads "The most new movies every weekend.
A woman in a laundromat smiles slightly. The Lifetime logo and text "The Most New Movies Every Weekend" overlay the image.
A person in a pilot's seat of a yellow aircraft with the text "HER TAKE: Women's History Month" overlayed.
Woman with medals stands in gym with text overlay: "HER TAKE on Lifting Up Communities.
Close-up of a purple frosted cake with text: "HER TAKE Celebrating Asian American & Pacific Islander Heritage Month.
Two people walking on a beach at sunset with clouds in the sky, text overlay reads "HerTake On Finding Your Calm.
A group of five people stand together outdoors in front of a building with "Bank" in its name.
Open grassland with distant hills under a blue sky, featuring the text "So Lifetime went on the road.
Crowd walking in a city street, including a police officer. A person holds a large sign displaying images and a phone number.
Festive scene with "Lifetime" signage, decorated with stars, film strip, and a sleigh against a backdrop of red and pink designs.
A woman in a red top stands on a beach at sunset, with the text "it's all in a lifetime" overlaid.
Woman in a hospital gown holding a baby, with the text "Leave the crazy to us" overlaid on the image.
Person in a shimmering dress sits against a dark backdrop. Text overlay reads, "LOVE THE SKIN I'M IN.
Woman in a sparkling outfit being filmed with professional camera equipment, text overlaid reads "This Is Me.
A dancer in a red jacket with arms spread wide is in a large theater. The text "Dance Moms" is displayed in bold, colorful letters.
A man with gray hair and glasses, wearing a white shirt and black scarf, stands outdoors near a pool.
A child sits on porch steps, writing in a notebook. Nearby, houses line a residential street.
Person playing an acoustic guitar while sitting on crates outside a brick building with signage on the walls.
Person with short hair in a sheer purple shawl smiles with text: "Lifetime is the place for movies" on a black background.
A group of people stand in an industrial building; "Stop Breast Cancer For Life" text and logos are displayed on the left.

Design

What We Do:

+ Branded Storytelling

+ Creative Campaigns

+ Consulting

What We Do:

+ Branded Storytelling

+ Creative Campaigns

+ Consulting

The Creative Twin

That’s Me!

I have been in the creative business for more than 20 years having built a career around bold strategies and innovative storytelling.  The work you see on this site reflects my journey from Writer/Producer, Creative Director, and Vice President at A&E Networks to Senior Vice President of Brand Creative for Lifetime overseeing video, design, production, social and branded partnerships teams.  

Along the way, I launched numerous rebrands for A&E and Lifetime and led campaigns recognized across the industry such as the PGA-nominated digital series Her America and Lifetime’s 2018 Emmy-nominated campaign for Breast Cancer Awareness Month. At Lifetime, I was proud to lead a brand whose core message centered on empowering women, celebrating their strength and telling their stories.

Leading Lifetime’s creative meant reinforcing a simple but powerful message “We Believe in Women.”  I also led the creative on Lifetime’s multi-year social advocacy campaigns supporting causes like breast cancer awareness and domestic violence prevention.

Now I am bringing that same passion to The Creative Twin, where I continue to do what I love most---working with diverse teams to create imaginative, impactful content. My leadership style fosters creativity, collaboration, and risk-taking.  I am adept at aligning creative vision with strategic goals and blending market insights to deliver campaigns that resonate and drive results.

Whether leading innovative marketing campaigns, guiding rebrands, or building strong partnerships, my focus has always been on crafting unique content to achieve long-term brand success. I continue to do so at The Creative Twin.

So let’s create something great!

- Valerie Albanese 
Head Twin/The Creative Twin

Let's Create Something Great!

Let's Create Something Great!